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3 Awesome Examples of Lifestyle Content Marketing

Both the B2B and B2C marketplaces have grown hostile in the last decade. From established brand leaders to spunky start-ups, we see all kinds of companies pitted against one another. Each wants to be...

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Why The Guardian created a hub for branded content

In a climate where publishers are increasingly competing against agencies in distributing branded content, the Guardian is launching “Hosted by the Guardian,” a new hub for advertiser-created content....

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A Year of Content Marketing in Review

More businesses than not know and use content marketing today, as a holistic whole. This year, as CMI’s recent B2B report for the year showed, content marketing was heavily on the uptrend. The problem...

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Who Wins When Native Advertising & Programmatic Buying Collide?

Native ads are known to be more viewable and generate more brand lift, as well as accruing higher purchase rates, than standard formats. And programmatic promises a personalised, relevant ad experience...

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Technology trends that will transform content marketing in 2017

Over the past few years, successful brands have been taking advantage of advances in tech to develop successful content marketing strategies. For instance, mobile accounted for 53 percent of the total...

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